Human Factors PhD

Translating cognitive science into monetizable product strategy

Brandon Fluegel, Ph.D. — Staff UX Researcher in Human Factors and AI

Staff-level UX researcher specializing in Human Factors, Human-AI interaction, and product strategy. Portfolio highlights include research impact across Amazon, Sling TV, Uber, NASA, and Mercedes-Benz, with outcomes spanning monetization, engagement, and cognitive load reduction.

From AI voice systems → Product strategy

Applying psychophysics to monetization at scale

From product strategy → Global operations

Taking cognitive load reduction to emerging markets

From global ops → Mission-critical systems

Where cognitive error costs lives, not conversions

From space systems → Autonomous vehicles

Translating trust frameworks to human-machine interfaces