Human Factors PhD
6+ years applying experimental design, neuroimaging, and human-performance modeling across aerospace, automotive, and consumer technology
Brandon Fluegel, Ph.D. — Staff Human Factors Researcher
Staff Human Factors Researcher and PhD specializing in Human-AI Interaction, psychophysics, cognitive load assessment, and neuroimaging (fNIRS). Portfolio highlights include human factors research at Amazon (Alexa latency thresholds, $50M in operational value), Sling TV (HF standards for AI systems and hardware), Uber, NASA, and Mercedes-Benz HMI research.
From applications → Global standards
Evolving established models into modern agent trust frameworks
From AI voice systems → Product strategy
Applying psychophysics to monetization at scale
From product strategy → Global operations
Taking cognitive load reduction to emerging markets
From global ops → Mission-critical systems
Where cognitive error costs lives, not conversions
From space systems → Autonomous vehicles
Translating trust frameworks to human-machine interfaces